Search Engine Optimization, or SEO...

... is the process of getting your website to show up as high as possible in Google and other search engines.

There are two main parts to organic SEO: optimizing the website itself, and link-building.

Optimizing the website consists of updating the website by putting keywords in strategic places, moving styles and javascript into external files thereby moving your text higher up in the page html, and utilizing search engine rules and algorithms.  All websites built by Sites and Beyond are optimized for the web as part of the package.

Link-building consists of getting links on other websites to point to your website.  The more other websites that link to your website, the better, although there are a number of algorithms that have to do with exactly how this is done for maximum benefit.  Much of this work can be done by you, the client.  If you would like to do that yourself rather than paying me to do it, I can get you started.

Another way to get your website high up on Google is to add sponsored links, often referred to as "pay per click".  This is expensive to you on a monthly basis, and is non-organic.  Sites and Beyond does not do this.  I work only on an organic basis, making your site more visible without costing you lots of money every month.

If your business benefits most from clients local to your city or county, then organic SEO can work extremely well for you.  It will also work for non-local hits on Google and other search engines, but takes more work to accomplish.