Search Engine Optimization, or SEO...

... is the process of getting your website to show up as high as possible in Google and other search engines.  Sites and Beyond specializes in organic SEO methods, and in building your website the right way so that it is optimized for the web.

There are two main parts to organic SEO: optimizing the website itself, and off-site SEO.

Optimizing the website consists of updating the website by putting keywords in strategic places, moving styles and javascript into external files thereby moving your text higher up in the page html, and utilizing search engine rules and algorithms.  All websites built by Sites and Beyond are optimized for the web as part of the package.

One of the most important things is having your content, i.e., your page text, be written in such a way as to include as many keywords and key phrases as possible.  You always need to keep both your reader and search engines in mind when writing your text.

Off-site SEO consists of a number of things; the main one is getting links on other websites to point to your website.  The more other websites that link to your website, the better, although there are a number of algorithms that have to do with exactly how this is done for maximum benefit.  Much of this work can be done by you, the client (altho most folks prefer not to do it).  If you would like to do that yourself rather than paying me to do it, I can get you started.

If your business benefits most from clients local to your city or county, then organic SEO will work extremely well for you.  It will also work for non-local hits on Google and other search engines, but takes more work to accomplish.